If the brand can afford  this speech, it is because IBM has been involved in the environment protection since 1971. Indeed, the brand has developed a specific production process and has set up pollution prevention programs. 

If you want more info about the commitment of the brand, the “IBM and the environment 2008 Annual Report” is accessible from : http://www.ibm.com/ibm/environment/

The Grand Prix winner has been awarded to Keep Britain Tidy with the campaign “Food on the Go”. Last year, this price went to Nokia with “The Power of We”, a successful campaign that was part of a corporate employee engagement programme.

The Best Green Advertising in terms of Creativity goes to the International Fund for Animal Welfare with its “Turtle Beach Event” and to Waste Aware Scotland in terms of Effectiveness.

Finally, the Best Green Campaigner has been awarded to Car Free Walk.

  Do not miss the results of the 2009 Green Awards ceremony tomorrow at 6.30 pm!

“Launched in 2006 to critical acclaim, the Green Awards were set up to recognise and reward creative work that communicates the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline.

In the four years since its inception, the awards have become an established event on the global eco-calendar highlighting the best examples of green marketing and sustainability communications that have made a real difference in the fight against global warming.

 The reception will take place in central London where we will be serving organic drinks and canapes. No bottled water will be available in support of www.londonontap.org/. As part of our support for ‘No Meat on Mondays’ we will only be serving vegetarian and vegan food. www.supportmfm.org/”

Source : http://www.csrwire.com/events/event/1024-Green-Awards-2009

“This research examines the effects of Corporate Social Responsibility (CSR) initiatives on consumer trust and emotional attachment in a cross-cultural setting. A lab experiment was conducted in three countries (France, Thailand, and USA) and three types of social causes were considered (obesity, tsunami, and drug abuse). A 3 x 3 repeated measures Manova demonstrates that CSR initiatives have no main effect on consumer trust and emotional attachment. Their effects are strongly moderated both by the cultural differences (individualistic versus collectivistic culture) and by the type of cause (relatedness to the company’s activities, consumers’ support to the cause).

While CSR actions are likely to strengthen customer relationships in Thailand, their impacts in the USA and even more in France are particularly weak, demonstrating that consumers are often skeptikal in western countries. Theoretical and strategic implications for companies that engage in CSR worldwide are then specified.”

Source : http://www.cr2m.net/membres/ngoala/travaux/referenceconferenceselection.2008-05-17.4914922408

Rounding out the top 10 are : Walt Disney, Kraft Foods, General Mills, Levi Strauss, UPS, Berkshire Hathaway and Microsoft.

The ranking was created using data principally collected for Reputation Institute’s 2008 Global Pulse Study. “Although the survey was taken before the Wall Street collapse, the U.S. findings show that corporate governance-ethics and transparency-are increasing in their importance to overall corporate reputation,” said Philip Mirvis, senior research fellow for the Boston College Center for Corporate Citizenship.

 On a scale of 1-to-100, top-ranked Google scored 80.84. With the exception of Berkshire Hathaway, consumer-oriented companies made up the majority of the top 20 CSRI performers. Only a few business-to-business focused companies were included in the top 50: Cisco Systems (70.96), Sun Microsystems (70.70), Express Scripts (70.32), Deloitte & Touche (70.12) and Boeing (69.88).

The general public tends to rate makers of consumer products, computers, and beverages higher along social dimensions. Industries that fall below the global average include construction/engineering, finance, utilities and telecommunications.”

Source : http://www.environmentalleader.com/2008/10/19/reports-study-actual-perceived-corporate-social-responsibility-scores/

IBM CSR 2008 report is available on the group website : http://www.ibm.com/ibm/responsibility/